Reference:

Timo Honkela and Matti Pöllä. Describing rich content: Future directions for the semantic web. In New Developments in Artificial Intelligence and Semantic Web. Proceedings of the 12th Finnish Artificial Intelligence Conference STeP 2006, pages 143–148, Espoo, Finland, October 2006. Helsinki University of Technology.

Suggested BibTeX entry:

@inproceedings{honkela06step,
    address = {Espoo, Finland},
    author = {Timo Honkela and Matti P\"{o}ll\"{a}},
    booktitle = {New Developments in Artificial Intelligence and Semantic Web. Proceedings of the 12th Finnish Artificial Intelligence Conference STeP 2006},
    month = {October},
    pages = {143--148},
    publisher = {Helsinki University of Technology},
    title = {Describing Rich Content: Future Directions for the Semantic Web},
    year = {2006},
}