Reference:

Antti Raike, Harald Arnkil, Timo Honkela, and Jyrki Messo. Colour naming: a multilingual and multicultural study. In Lindsay MacDonald, Stephen Westland, and Sophie Wuerger, editors, AIC Colour 2013: 12th Congress of the International Colour Association, pages 697–700, 2013.

Abstract:

It is generally accepted that there are cross-linguistic universal tendencies in the naming of colours. This is due in large part to the findings of Berlin and Kay. Recently, however, these universalist findings have been challenged, on both methodological and substantive grounds. Nisbett's research on cultural cognition offers another interesting theory and provides a theoretical framework for our cross-cultural study. Through observation of how people from diverse cultures view images, Nisbett has defined two different cognitive styles: holistic and analytic. He combines cultural and cognitive perspectives that enrich the understanding of cultural influence in web usability research, thus creating a new approach in this field. Research in the field of online communication has previously focused on the consistency of the cognitive styles of people within the same cultural context. In this paper we report results of an experiment in which participants (N=67), representing 15 different languages as mother tongues, name the colours of the same photograph. An eye-tracking device was used in the experiment to record eye fixation and saccades. This information with the colour namings was analysed using the self-organizing map algorithm.

Suggested BibTeX entry:

@inproceedings{RaikeArnkilHonkelaMesso13,
    author = {Antti Raike and Harald Arnkil and Timo Honkela and Jyrki Messo},
    booktitle = {AIC Colour 2013: 12th Congress of the International Colour Association},
    editor = {Lindsay MacDonald and Stephen Westland and Sophie Wuerger},
    language = {en},
    pages = {697-700},
    title = {Colour Naming: a Multilingual and Multicultural Study},
    year = {2013},
}